Rif.org Partner With RIF To Inspire the Joy of Reading

Together, we can disrupt the trajectory of the literacy crisis and open the door to opportunity for every child.

Rif.org Overview

When it comes to the website overview of rif.org, it is important to first focus on its purpose, as stated in its name - Reading is Fundamental. The website is dedicated to improving children's literacy through education and programs, and it operates as a non-profit organization. The website is named the largest children's literacy non-profit and charity in the United States which is quite impressive.

Based on its page views and unique visitor count, which stands at 2006 and 4413.2, respectively, it is evident that the website is quite popular with its target audience. This could also be influenced by its domain extension, as .ORG is generally used by non-profit organizations, which helps to increase its credibility and trustworthiness. Additionally, the website is hosted by Amazon, which provides a secure platform.

The website's user-friendliness is another factor to consider, particularly when determining whether it is family-friendly. Based on its content, which is centered on children's literacy, it is safe to assume that it caters to a younger audience. With that in mind, it is important to note that the website is easy to navigate and understand, with clear and concise information presented in an engaging format. The SSL certificate issued by Amazon further helps to increase its security and family-friendliness.

In terms of performance, the website still has room for improvement. As per the PageSpeed insights scores, the website scores 22 for speed. This value indicates that there is room for improvement regarding its load time. Slow loading speeds could potentially slow down the user experience and frustrate visitors, thereby affecting the website's overall effectiveness.

In summary, the Rif.org website overview shows that it is a legitimate and credible non-profit organization dedicated to improving children's literacy. Its user-friendly design and SSL certification indicate that it is safe for families to use. However, its relatively low speed score is a concern that the organization should consider improving to provide an even better user experience for its visitors.

Rif.org Rank Summary

Global Rank

153,685

Average Load Time

1.57sec

Links In Count

1,957

Website Value

$80,300

Audience Geography. Where are rif.org visitors located?

Country	Visitors
United States US	89.1%
Canada CA	3.7%
Philippines PH	0.7%
Other	6.4%

Country	Pageviews
United States US	87.4%
Canada CA	3.7%
Philippines PH	0.5%
Other	8.3%

Country	Rank
United States US	26146
Philippines PH	54229
Canada CA	56669

Where do visitors go on rif.org?

Subdomain	Pageviews
rif.org	68.51%
secure.rif.org	29.9%
other	1.59%

Subdomain	Pageviews per User
rif.org	2.2
secure.rif.org	1

Subdomain	Reach
rif.org	50.76%
secure.rif.org	48.81%

How popular is rif.org?

Period	Global Rank	Global Rank Delta
past 3 months	153685	-126971
past month	128488	-55671
past week	182080	26327
yesterday	208540	15584

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	184287	-114505	25	90%	2.2	-18.25%
30	184584	-21722	25	20%	1.6	-36.33%
7	218660	-5808	21	4%	2.4	40%
1	164167	-24166	33	20%	5	40%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	151007	-141465	42	130%
30	115777	-72795	58	83%
7	184511	41528	33	-27.02%
1	237899	29900	3	-20.2%

Rif.org Website Safety

Overview

Last Updated: 11/22/2024

Overall result - rif.org is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/31/2024

rif.org is safe.

Norton ConnectSafe evaluates rif.org for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 12/19/2016

rif.org is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

rif.org is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 03/01/2021

rif.org is safe.

McAfee assesses rif.org for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze rif.org for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/11/2019

rif.org child safety is very good.

The WOT calculates reputation of the rif.org. This reputation system receives ratings from users and information from third-party sources, assesses the rif.org for safety features and confirms, whether rif.org is suitable for children.

SSL Information

SSL Checker Tool

Domain	rif.org
Issuer Organization	Amazon
Issuer	Amazon
Algorithm	RSA-SHA256
Valid form	09/21/2022
Expiration	10/20/2023
Signed	Certificate is not self signed
Additional Domains	rif.org *.rif.org

Rif.org Rank History

Alexa Rank shows how popular rif.org is in comparison with other sites. The most popular site has Alexa Rank equals 1. If rif.org has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to rif.org and pageviews on rif.org over the past 3 months.

Rif.org Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 07/30/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Rif.org Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: rif.org
Registry Domain ID: 01ed3e18076d4556b6bd15a9d201c550-LROR
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://www.networksolutions.com
Updated Date: 2021-09-08T16:54:58Z
Creation Date: 1998-02-11T05:00:00Z
Registry Expiry Date: 2026-02-10T05:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Reading Is Fundamental, Inc.
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: DC
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Name Server: ns3.worldnic.com
Name Server: ns4.worldnic.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2024-10-10T00:52:17Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
rif.org	23.185.0.2	3600

Host	MX Record	Priority	TTL
rif.org	rif-org.mail.protection.outlook.com	10	3600

Host	NS Record	TTL
rif.org	ns4.worldnic.com	7200
rif.org	ns3.worldnic.com	7200

Host	TXT Record	TTL
rif.org	v=spf1 include:spf.protection.outlook.com +include:outboundmail.convio.net +ip4:216.235.195.0/24 include:_spf.e-activist.com include:spf.pantheon.io ~all	86400

ns3.worldnic.com
TTL: 7200
Email address: namehost.WORLDNIC.COM
Serial: 119082214
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum: 3600

Rif.org HTML Check

HTML Validation Tool

Errors

Legacy doctype. Expected “<!DOCTYPE html>”.

Attribute “xmlns:og” not allowed here.

Attribute “xmlns:article” not allowed here.

Attribute “xmlns:book” not allowed here.

Attribute “xmlns:profile” not allowed here.

Attribute “xmlns:video” not allowed here.

Attribute “xmlns:product” not allowed here.

Attribute “xmlns:content” not allowed here.

Attribute “xmlns:dc” not allowed here.

Attribute “xmlns:foaf” not allowed here.

Attribute “xmlns:rdfs” not allowed here.

Attribute “xmlns:sioc” not allowed here.

Attribute “xmlns:sioct” not allowed here.

Attribute “xmlns:skos” not allowed here.

Attribute “xmlns:xsd” not allowed here.

When the attribute “xml:lang” in no namespace is specified, the element must also have the attribute “lang” present with the same value.

The “version” attribute on the “html” element is obsolete. You can safely omit it.

The “profile” attribute on the “head” element is obsolete. To declare which “meta” terms are used in the document, instead register the names as meta extensions. To trigger specific UA behaviors, use a “link” element instead.

Bad start tag in “img” in “head”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “noscript”.

Attribute “name” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Stray end tag “head”.

Start tag “body” seen but an element of the same type was already open.

Cannot recover after last error. Any further errors will be ignored.

Warnings

Attribute with the local name “xmlns:og” is not serializable as XML 1.0.

Attribute with the local name “xmlns:article” is not serializable as XML 1.0.

Attribute with the local name “xmlns:book” is not serializable as XML 1.0.

Attribute with the local name “xmlns:profile” is not serializable as XML 1.0.

Attribute with the local name “xmlns:video” is not serializable as XML 1.0.

Attribute with the local name “xmlns:product” is not serializable as XML 1.0.

Attribute with the local name “xmlns:content” is not serializable as XML 1.0.

Attribute with the local name “xmlns:dc” is not serializable as XML 1.0.

Attribute with the local name “xmlns:foaf” is not serializable as XML 1.0.

Attribute with the local name “xmlns:rdfs” is not serializable as XML 1.0.

Attribute with the local name “xmlns:sioc” is not serializable as XML 1.0.

Attribute with the local name “xmlns:sioct” is not serializable as XML 1.0.

Attribute with the local name “xmlns:skos” is not serializable as XML 1.0.

Attribute with the local name “xmlns:xsd” is not serializable as XML 1.0.

Rif.org Desktop Performance

Last tested: 05/20/2017

Desktop Speed

14%

Optimize images

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Minify CSS

Minify HTML

Desktop Resource Breakdown

Total Resources	117
Number of Hosts	16
Static Resources	88
JavaScript Resources	21
CSS Resources	9

Rif.org Mobile Insights

Last tested: 02/05/2018

Mobile Usability

96%

Size content to viewport

Size tap targets appropriately

Mobile Speed

22%

Enable compression

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Minify JavaScript

Leverage browser caching

Minify CSS

Minify HTML

Mobile Resource Breakdown

Total Resources	98
Number of Hosts	23
Static Resources	62
JavaScript Resources	22
CSS Resources	19

Rif.org Common Typos

www.rif.com
www.rif.net
www.rif.org
www.rif.info
www.rif.biz
www.rif.us
www.rif.mobi
www.if.org
www.rif.org
www.eif.org
www.reif.org
www.erif.org
www.dif.org
www.rdif.org
www.drif.org
www.fif.org
www.rfif.org
www.frif.org
www.tif.org
www.rtif.org
www.trif.org
www.rf.org
www.ruf.org
www.riuf.org
www.ruif.org
www.rjf.org
www.rijf.org
www.rjif.org
www.rkf.org
www.rikf.org
www.rkif.org
www.rof.org
www.riof.org
www.roif.org
www.ri.org
www.ric.org
www.rifc.org
www.ricf.org
www.rid.org
www.rifd.org
www.ridf.org
www.rir.org
www.rifr.org
www.rirf.org
www.rit.org
www.rift.org
www.ritf.org
www.rig.org
www.rifg.org
www.rigf.org
www.riv.org
www.rifv.org
www.rivf.org

Rif.org Partner With RIF To Inspire the Joy of Reading

Together, we can disrupt the trajectory of the literacy crisis and open the door to opportunity for every child.

Rif.org Overview

Rif.org Rank Summary

Rif.org Website Safety

Rif.org Rank History

Rif.org Hosting Information

Rif.org Domain Registration and Settings

Rif.org HTML Check

Rif.org Desktop Performance

Rif.org Mobile Insights

Rif.org Similar Audits

Rif.org Common Typos